The trend for some years for many business owners was to rely on the eventual sale of their business to fund their retirement. It seems that in the effort of establishing and running a successful business, owners set aside any thought of retirement planning in the hope that economic conditions will be favourable when they decide to sell.
This retirement strategy had served the taxi industry well until the arrival of Uber. Almost overnight, taxi licenses that cost hundreds of thousands of dollars to purchase plunged in value, leaving many taxi owners with huge debts and businesses that would be unlikely to attract buyers when they were ready to retire.
With all this history in mind, it is worth reviewing some essential practices that successful people know and use, not only to develop and maintain wealth at work, but also to actively plan for a well-funded and comfortable retirement.
The Importance of Cash Flow
Understanding the importance of cash flow is no secret to the accounting industry but seems to baffle first-time business owners. Cash flow is not to be confused with profit which, put simply, is revenue less expenses. Cash flow refers to the inflow and outflow of cash through the business. The business needs it to operate, so cash flow management is one of the most important secrets to a successful business.
Know the Competition
The second practice is to thoroughly research the competition. Only through knowing your competitors and how your product differs from theirs, can a business owner set competitive prices and respond to rival marketing strategies. Keeping an eye on the competition should be an ongoing activity so that your business offering can stand out against theirs.
Know Your Customer
It may seem obvious, but the third practice is to absolutely know your customer. Don’t assume that because you think your new product is sensational that your customers will too. Find out what they need and give them that. Talk to them face-to-face, survey them and use your social media presence to get their feedback; do whatever it takes to get the right product and price point to place your business where you want it to be.
Number four practice or secret, if you like, is all about you. Be passionate about what your business does and how it reflects your values. You can always employ professionals to help you with your accounts, IT and similar tasks, but exhibiting values such as honesty and integrity through your actions and rhetoric will flow through you to your staff and hence to your customers. Create a business culture that transcends a business plan and draws exceptional people to you.
Take a Long-Term View
Once your business is established, you should now be ready to look to the future to see where your industry is going. Try to envision a sustainable future where your business, in its present and future forms, can develop and thrive. You will have to ask hard questions but as we now know, if the taxi industry had done this when Uber was just appearing, perhaps their outcome may have been different.
You should now be considering a retirement plan, and there is no better place to start than with your own self-managed superannuation fund. SMSFs have become so successful that they currently hold 30% of all superannuation assets in Australia. Be warned, however, that setting up and running an SMSF is completely different from a business. The good news is that there are now reputable companies such as SMSF Assure that exist solely to assist with the management of SMSFs, so you can have the best of both worlds – control over your own superannuation investments and assistance with the fund administration.