As any successful business owner will tell you, their accountant is just as much a part of their success as product quality, marketing plans, reliable supply chains, customer service standards, experienced staff and every other aspect of their business model.
Many people successfully complete accounting qualifications every year and start working in their profession. Most of them will perform the technical parts of their job quite professionally, but only some of them will have that extra something that makes them invaluable to their clients.
Apart from the relevant qualifications, what are those extra qualities that make an accountant an invaluable asset to their clients, and a source of wise and relevant counsel? Depending on whom you ask, there will be a range of attributes put forward, but many experts agree that empathy, perspective and dedication will be in the top five.
Some would disagree and ask what use empathy would be in a profession renowned for mathematical and financial precision. After all, the goal is to ensure that the accounting records of client businesses are accurate and reflect the true financial position of an entity at any point in time and to correctly report on taxation obligations.
The value of having an empathetic accountant lies in their ability to understand the challenges and responsibilities of running a business, in addition to their financial skills. An accountant who can mentally stand in the client’s shoes and see problems affecting the business with the same emotional attachment as the client, will likely offer different solutions from someone to whom the business is just another set of figures.
Perspective is another quality that elevates the role from just lodging tax and BAS returns to one of a trusted sounding board. As someone with a thorough knowledge of the inner workings of the business, the accountant with perspective will be called upon many times by the client to validate their business decisions or alternatively, to offer a different point of view.
Every vocation needs employees who undertake their work with dedication and the accounting vocation is no exception. All business owners expect that their accountant would practice the profession with diligence and dedication. The best way to demonstrate this to clients is through ongoing professional development. New technologies and constantly changing laws and taxation rulings are part of the finance industry. An accountant who keeps up to date adds additional value to a client’s business through this dedication.
These qualities are not just necessary for accountants with business clients. They also enhance the services provided by companies administering self-managed superannuation funds such as SMSF Assure. The superannuation industry is also undergoing rapid change, so these qualities will be important to clients relying on external assistance to manage their administration responsibilities.